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Feature · School marketing
Marketing muscle your school never had.
The tools a venture-backed startup uses to acquire customers — landing pages, ad tracking, social scheduling, lead funnels — pointed at your enrollment goals. Email, SMS, landing pages and social, from the same place as your family records.
Live in 3 days*25 tools replacedFree data migrationUnlimited members · no per-member feesNo tech skills needed
*Subject to approval.
The problem
Sound familiar?
The website is a brochure, not a funnelBeautiful photos, zero lead capture. Prospective parents visit, look, and leave — and you never know they were there.
Ad spend with no attributionYou bought the community magazine ad and boosted a Facebook post. Which one produced the three new families? Nobody knows.
Social media falls on whoever has timePosting happens in bursts before open house season, then silence. Consistency requires a system, not willpower.
What 613OS does
Built to make this disappear
Every form, ad and referral link feeds the same enrollment pipeline — so you finally know what fills seats.
Landing pages that convertPurpose-built pages for open houses, grade-level campaigns, and transfer families — with forms that feed straight into your enrollment pipeline.
Full attribution trackingUTM links, tracking numbers, and source reporting show exactly which ad, referral, or event produced each enrolled family.
Social media schedulerPlan a month of posts across Instagram and Facebook in one sitting. Consistent presence without daily effort.
Open house funnelsRegistration pages, automated reminder sequences, post-event follow-up, and no-show re-engagement — the full lifecycle, automated.
Community ad trackingGive each newspaper or magazine ad its own tracking number and landing page. Finally know what your print spend returns.
Referral programsTurn happy parents into your best marketing channel with trackable referral links and automatic thank-you workflows.
3× more inquiries when landing pages replace a static website contact form — and every one of them lands in the pipeline with its source attached.
Works together with
Related features
Reputation managementGoogle reviews asked for automatically at the happy moments — the trust layer under every campaign.Learn more →Enrollment pipelineEvery inquiry answered in seconds, offered a tour, and followed up until they enroll or say no.Learn more →Family communicationsWhatsApp, SMS and email from one place — the channels your campaigns actually run on.Learn more →
Frequently asked questions
What is school enrollment marketing?
School enrollment marketing fills seats systematically: landing pages, open-house funnels, referral programs, and follow-up sequences that convert inquiries into enrolled families — with source tracking that shows which efforts actually work. 613OS gives schools the acquisition toolkit competitors don't have.
What does a school marketing funnel look like?
A landing page for the open house or program, registration with automatic confirmations and reminders, follow-up sequences for attendees, and pipeline tracking through to enrollment — every inquiry nurtured instead of hoping they call back.
Can we track which marketing fills seats?
Yes. Source attribution follows each family from first touch to enrollment, so you know whether the ad, the referral program, or the open house produced students — and budget accordingly next season.
Do referral programs work for schools?
Very well — your best families already recruit informally. A structured program with easy sharing links and thank-you touches turns that goodwill into a measurable enrollment channel.
Is school marketing appropriate for our community?
The tone is yours. Campaigns run in the school's voice with community-appropriate content and channels — WhatsApp-first where that's where parents are — marketing as invitation, not billboard.
See school marketing running at your school
Book a 30-minute demo and we'll show you exactly how this would run at your institution — from the open-house page to the enrolled family.
613os.com/demo · 305-954-7362 · yoni@613os.com