What does a school marketing funnel look like?
A landing page for the open house or program, registration with automatic confirmations and reminders, follow-up sequences for attendees, and pipeline tracking through to enrollment — every inquiry nurtured instead of hoping they call back.
Can we track which marketing fills seats?
Yes. Source attribution follows each family from first touch to enrollment, so you know whether the ad, the referral program, or the open house produced students — and budget accordingly next season.
Do referral programs work for schools?
Very well — your best families already recruit informally. A structured program with easy sharing links and thank-you touches turns that goodwill into a measurable enrollment channel.
Is school marketing appropriate for our community?
The tone is yours. Campaigns run in the school's voice with community-appropriate content and channels — WhatsApp-first where that's where parents are — marketing as invitation, not billboard.