Why WhatsApp instead of email for school messages?
Because that's where your parent body lives. In our communities WhatsApp messages get read within minutes while emails wait days — the platform meets parents where they already are instead of training them to check another inbox.
Is this the same as a class WhatsApp group?
No. It's an official school number with a managed shared inbox: staff coverage, conversation history on the family record, and professional separation from anyone's personal phone — the structure groups lack.
Can WhatsApp messages be automated?
Yes. Tuition reminders, absence notifications, and form chases send automatically through Meta-approved WhatsApp templates, and replies route to the team inbox. True marketing blasts route to SMS and email instead — that protects your school’s WhatsApp number, per WhatsApp’s own policies.
Does WhatsApp messaging cost extra?
WhatsApp, SMS, email, and AI usage bill separately at standard per-use rates on top of the platform subscription — transparent metering rather than padded flat pricing, so institutions pay for what they actually send.